10 Best Makeup of 2025

Last updated on 09/29/2025

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BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case

BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case

BEAKEY

38% OffFree Shipping

Why we love it

Versatile for all makeup types.
Vegan materials for sensitive skin.
Durable and easy to clean.

Main Highlights

Full-Face Versatile Application: Perfect for cream, foundation, concealer, powder, liquid, and eyeshadow
Vegan & Skin-Friendly: Made with synthetic fibers, gentle on sensitive skin, precise edges for detailed application
Durable & Easy to Maintain: Quick-drying, shed-resistant after cleaning, easy to clean, and retains softness and shape
Flawless Finish: Dense, soft bristles ensure even, streak-free coverage. Ergonomic PP handle for easy grip
High-Performance Sponge: Latex-free, non-absorbent, expands when wet, delivering smooth, full coverage

9.9

Exceptional

9.9

Exceptional

BEAKEY

BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case

38% OffFree Shipping

Why we love it

Versatile for all makeup types.
Vegan materials for sensitive skin.
Durable and easy to clean.

Main Highlights

Full-Face Versatile Application: Perfect for cream, foundation, concealer, powder, liquid, and eyeshadow
Vegan & Skin-Friendly: Made with synthetic fibers, gentle on sensitive skin, precise edges for detailed application
Durable & Easy to Maintain: Quick-drying, shed-resistant after cleaning, easy to clean, and retains softness and shape
Flawless Finish: Dense, soft bristles ensure even, streak-free coverage. Ergonomic PP handle for easy grip
High-Performance Sponge: Latex-free, non-absorbent, expands when wet, delivering smooth, full coverage

Value for Money

L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium

L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium

L'Oreal Paris

33% OffFree Shipping

Why we love it

Hydrates and luminizes skin beautifully.
Available in four versatile shades.
No sun needed for glowing skin.

Main Highlights

Glow Enhancing Make Up: Instantly hydrate and luminize your skin for an all over, natural glow with Lumi Glotion; This liquid face and body highlighter delivers an illuminating color tint to enhance your skin’s natural glow
Hydrating Makeup Highlighter: Our glow lotion is infused with glycerin and shea butter for all day hydration; Available in 5 shades for all skin tones, the glow drops can be worn alone, under foundation, or on target areas for a more luminous effect
Liquid Highlighter to Glow: Use Lumi Glotion illuminator to get a healthy, sun kissed glow with no sun; Try our complete line of bronzing drops, bronzers, luminizers, glow enhancing lotions
Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium

33% OffFree Shipping

Why we love it

Hydrates and luminizes skin beautifully.
Available in four versatile shades.
No sun needed for glowing skin.

Main Highlights

Glow Enhancing Make Up: Instantly hydrate and luminize your skin for an all over, natural glow with Lumi Glotion; This liquid face and body highlighter delivers an illuminating color tint to enhance your skin’s natural glow
Hydrating Makeup Highlighter: Our glow lotion is infused with glycerin and shea butter for all day hydration; Available in 5 shades for all skin tones, the glow drops can be worn alone, under foundation, or on target areas for a more luminous effect
Liquid Highlighter to Glow: Use Lumi Glotion illuminator to get a healthy, sun kissed glow with no sun; Try our complete line of bronzing drops, bronzers, luminizers, glow enhancing lotions
Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Blackest Black, 0.27 Fl Oz., 1 Count

L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Blackest Black, 0.27 Fl Oz., 1 Count

L'Oreal Paris

20% OffFree Shipping

Why we love it

Intense length for stunning lashes.
Ophthalmologist tested for sensitive eyes.
Perfect for all makeup looks.

Main Highlights

Lenghthening Mascara: Enhance your lashes with intense length and unique lash-by-lash separation; Ophthalmologist tested and allergy tested; Suitable for sensitive eyes and contact lens wearers
Precision Application: The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent, while the comb side of the brush precisely separates lashes for a clump-free result
Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

L'Oreal Paris Makeup Telescopic Original Lengthening, Lash Separating Mascara with Dual Precision Brush, Washable, Blackest Black, 0.27 Fl Oz., 1 Count

20% OffFree Shipping

Why we love it

Intense length for stunning lashes.
Ophthalmologist tested for sensitive eyes.
Perfect for all makeup looks.

Main Highlights

Lenghthening Mascara: Enhance your lashes with intense length and unique lash-by-lash separation; Ophthalmologist tested and allergy tested; Suitable for sensitive eyes and contact lens wearers
Precision Application: The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent, while the comb side of the brush precisely separates lashes for a clump-free result
Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

L'Oreal Paris

22% OffFree Shipping

Why we love it

Long-lasting makeup all day.
Microfine mist for even application.
Natural finish without white cast.

Main Highlights

Lock In Makeup for up to 36 Hour Wear: Infallible 3-Second Makeup Setting Spray with microfine mist provides up to 36 hour wear in just one spray, for lip, eye and face makeup that is transfer, sweat and smudge-resistant all day.
Micro Fine Setting Spray Mist: Our new professional-inspired microfine aerosol mist format instantly dries and applies evenly without leaving droplets or traces for a lightweight and breathable feel on skin
Easy & Even Application: Spray in a circular motion, 12 inches away from your face for 3-4 seconds. Face spray provides a natural finish & does not leave a white cast, settle into imperfections, mark, or cake and prevents makeup from cracking & flaking
Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
2025 Allure Best of Beauty Winner

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

22% OffFree Shipping

Why we love it

Long-lasting makeup all day.
Microfine mist for even application.
Natural finish without white cast.

Main Highlights

Lock In Makeup for up to 36 Hour Wear: Infallible 3-Second Makeup Setting Spray with microfine mist provides up to 36 hour wear in just one spray, for lip, eye and face makeup that is transfer, sweat and smudge-resistant all day.
Micro Fine Setting Spray Mist: Our new professional-inspired microfine aerosol mist format instantly dries and applies evenly without leaving droplets or traces for a lightweight and breathable feel on skin
Easy & Even Application: Spray in a circular motion, 12 inches away from your face for 3-4 seconds. Face spray provides a natural finish & does not leave a white cast, settle into imperfections, mark, or cake and prevents makeup from cracking & flaking
Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
2025 Allure Best of Beauty Winner

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)

MAYBELLINE

17% OffFree Shipping

Why we love it

Brightens dull skin instantly.
Reduces appearance of fine lines.
Versatile shades for perfect coverage.

Main Highlights

Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin. Can be used in multiple shades to contour and highlight.
Anti-Aging Concealer: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)

17% OffFree Shipping

Why we love it

Brightens dull skin instantly.
Reduces appearance of fine lines.
Versatile shades for perfect coverage.

Main Highlights

Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin. Can be used in multiple shades to contour and highlight.
Anti-Aging Concealer: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss

Neutrogena Makeup Remover Wipes Micellar Alcohol-Free Face Towelettes Remove Waterproof Mascara & Oil, Compostable 100% Plant-Based Cloth, Dermatologist & Ophthalmologist Tested, Twin Pack 2 x 25 ct

Neutrogena Makeup Remover Wipes Micellar Alcohol-Free Face Towelettes Remove Waterproof Mascara & Oil, Compostable 100% Plant-Based Cloth, Dermatologist & Ophthalmologist Tested, Twin Pack 2 x 25 ct

Neutrogena

27% OffFree Shipping

Why we love it

Ultra-soft and gentle formula.
Removes stubborn waterproof makeup.
No heavy residue left behind.

Main Highlights

Twin pack of 25 count ultra-soft Neutrogena Makeup Remover Wipes, enriched with a micellar-infused triple emollient formula for effortless removal of waterproof makeup while refreshing and soothing the skin
Formulated to cleanse away dirt, bacteria, impurities, oil, and makeup, including stubborn waterproof mascara, leaving the skin soft, smooth, and thoroughly cleansed for fresh, clean skin
Dermatologist-tested, ophthalmologist-tested, and allergy-tested, ensuring that it is gentle enough to use around the delicate eye area without causing irritation or discomfort
Alcohol-free, sulfate-free, paraben-free, and soap-free, these wipes are formulated with skin-friendly ingredients, suitable for all skin types, for a gentle yet effective cleansing experience
An effective formula that removes up to 99% of makeup, providing superior cleansing and makeup removing power at your fingertips, offering a convenient and disposable solution for a refreshing self-care experience anytime, anywhere

Neutrogena Makeup Remover Wipes Micellar Alcohol-Free Face Towelettes Remove Waterproof Mascara & Oil, Compostable 100% Plant-Based Cloth, Dermatologist & Ophthalmologist Tested, Twin Pack 2 x 25 ct

27% OffFree Shipping

Why we love it

Ultra-soft and gentle formula.
Removes stubborn waterproof makeup.
No heavy residue left behind.

Main Highlights

Twin pack of 25 count ultra-soft Neutrogena Makeup Remover Wipes, enriched with a micellar-infused triple emollient formula for effortless removal of waterproof makeup while refreshing and soothing the skin
Formulated to cleanse away dirt, bacteria, impurities, oil, and makeup, including stubborn waterproof mascara, leaving the skin soft, smooth, and thoroughly cleansed for fresh, clean skin
Dermatologist-tested, ophthalmologist-tested, and allergy-tested, ensuring that it is gentle enough to use around the delicate eye area without causing irritation or discomfort
Alcohol-free, sulfate-free, paraben-free, and soap-free, these wipes are formulated with skin-friendly ingredients, suitable for all skin types, for a gentle yet effective cleansing experience
An effective formula that removes up to 99% of makeup, providing superior cleansing and makeup removing power at your fingertips, offering a convenient and disposable solution for a refreshing self-care experience anytime, anywhere

BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case

BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case

BS-MALL

Free Shipping

Why we love it

Professional brushes for versatile application.
Soft bristles for sensitive skin.
Chic design for stylish makeup.

Main Highlights

🧶Upgrade Your Beauty Routine With This 18-piece Professional Makeup Brushes Set, Designed For Flawless Application Of Liquid Foundation, Concealer, Blush, And Eyeshadow. Perfect For Both Beginners And Pros!
🎁Achieve A Salon-quality Finish With Our Ultra-soft Brushes For Makeup, Including A Liquid Foundation Brush, Concealer Brush Under Eye, And Blush Brush For Cheeks. Cruelty-free And Streak-free!
👍Travel-ready Makeup Brush Set Includes A Sleek Case To Keep Your Brochas De Maquillaje Profesional Organized. Ideal For On-the-go Touch-ups And Compact Storage!
Great for Beginner: Intended for makeup beginners and enthusiasts as the makeup brush kit is easy to use and superior in quality at an affordable price, a complete assortment to allows you to keep your makeup. and Please wash it before usage.
Designed by BS-MALL: With a keen eye for user's makeup needs, BS-MALL has designed these brushes to be not just durable and portable, but to also cater to your varied makeup needs with their different shapes.
🍭Easy to Clean & Durable: The high-quality brushes are simple to clean, quick to dry, and built to last without shedding or losing shape over time.

BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case

Free Shipping

Why we love it

Professional brushes for versatile application.
Soft bristles for sensitive skin.
Chic design for stylish makeup.

Main Highlights

🧶Upgrade Your Beauty Routine With This 18-piece Professional Makeup Brushes Set, Designed For Flawless Application Of Liquid Foundation, Concealer, Blush, And Eyeshadow. Perfect For Both Beginners And Pros!
🎁Achieve A Salon-quality Finish With Our Ultra-soft Brushes For Makeup, Including A Liquid Foundation Brush, Concealer Brush Under Eye, And Blush Brush For Cheeks. Cruelty-free And Streak-free!
👍Travel-ready Makeup Brush Set Includes A Sleek Case To Keep Your Brochas De Maquillaje Profesional Organized. Ideal For On-the-go Touch-ups And Compact Storage!
Great for Beginner: Intended for makeup beginners and enthusiasts as the makeup brush kit is easy to use and superior in quality at an affordable price, a complete assortment to allows you to keep your makeup. and Please wash it before usage.
Designed by BS-MALL: With a keen eye for user's makeup needs, BS-MALL has designed these brushes to be not just durable and portable, but to also cater to your varied makeup needs with their different shapes.
🍭Easy to Clean & Durable: The high-quality brushes are simple to clean, quick to dry, and built to last without shedding or losing shape over time.

COVERGIRL+Olay Simply Ageless 3-in-1 Liquid Foundation Classic Ivory, 1 Ounce (packaging may vary)

COVERGIRL+Olay Simply Ageless 3-in-1 Liquid Foundation Classic Ivory, 1 Ounce (packaging may vary)

COVERGIRL

50% OffFree Shipping

Why we love it

Reduces wrinkles for youthful appearance.
Evens skin tone beautifully.
Cruelty-free and ethically made.

Main Highlights

REDUCES WRINKLES: Anti-aging foundation instantly reduces the look of wrinkles for a smoother, more youthful appearance
IMPROVES TONE: Evens skin tone and blurs the appearance of dark circles and other less-than-perfect areas
HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for firmer and healthier-looking skin
FIND YOUR SHADE: Available in multiple shades so you can find the right match for your skin tone
CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

COVERGIRL+Olay Simply Ageless 3-in-1 Liquid Foundation Classic Ivory, 1 Ounce (packaging may vary)

50% OffFree Shipping

Why we love it

Reduces wrinkles for youthful appearance.
Evens skin tone beautifully.
Cruelty-free and ethically made.

Main Highlights

REDUCES WRINKLES: Anti-aging foundation instantly reduces the look of wrinkles for a smoother, more youthful appearance
IMPROVES TONE: Evens skin tone and blurs the appearance of dark circles and other less-than-perfect areas
HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for firmer and healthier-looking skin
FIND YOUR SHADE: Available in multiple shades so you can find the right match for your skin tone
CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack

Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack

REVLON

6% OffFree Shipping

Why we love it

Long-lasting color all day.
Easy, precise application every time.
Variety of stunning shades available.

Main Highlights

LASTING LINES: Rich color looks freshly applied all day long; transfer-proof, waterproof, smudge-proof and fade-proof
UP TO 24HR WEAR: Creates the look you want and stays on strong
EASY APPLICATION: Glides on, creating intensely defined lines that can go from subtle to dramatic. Includes built-in sharpener for the perfect pointed tip and a smudger to blend.
TWO FINISHES: Available in 12 totally wearable matte and shimmer shades
OPHTHALMOLOGIST TESTED: Suitable for use on waterline and comfortable to wear

Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack

6% OffFree Shipping

Why we love it

Long-lasting color all day.
Easy, precise application every time.
Variety of stunning shades available.

Main Highlights

LASTING LINES: Rich color looks freshly applied all day long; transfer-proof, waterproof, smudge-proof and fade-proof
UP TO 24HR WEAR: Creates the look you want and stays on strong
EASY APPLICATION: Glides on, creating intensely defined lines that can go from subtle to dramatic. Includes built-in sharpener for the perfect pointed tip and a smudger to blend.
TWO FINISHES: Available in 12 totally wearable matte and shimmer shades
OPHTHALMOLOGIST TESTED: Suitable for use on waterline and comfortable to wear

NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear

NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear

NYX PROFESSIONAL MAKEUP

Free Shipping

Why we love it

Instant hold for beautiful brows.
Non sticky, natural finish guaranteed.
Cruelty free, no animal testing.

Main Highlights

Instant Brow Styler: This non sticky and transparent brow glue gives you extra strong, 16 hour extreme hold instantly, allowing you to style brow hairs and hold them in place for limitless looks
Stick It to Your Brows: Our first instant brow styler with up to 16 hours of extreme hold is transparent, flake resistant, and dries down non sticky with a natural finish, for limitless brow raising looks
Line, Fill, Shape and Set: We've got everything you need to create beautiful eyebrows, including brow gels, precision brow pencils, pomades, powders, stylers, setters, tinted mascaras and more
Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

NYX PROFESSIONAL MAKEUP

NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear

Free Shipping

Why we love it

Instant hold for beautiful brows.
Non sticky, natural finish guaranteed.
Cruelty free, no animal testing.

Main Highlights

Instant Brow Styler: This non sticky and transparent brow glue gives you extra strong, 16 hour extreme hold instantly, allowing you to style brow hairs and hold them in place for limitless looks
Stick It to Your Brows: Our first instant brow styler with up to 16 hours of extreme hold is transparent, flake resistant, and dries down non sticky with a natural finish, for limitless brow raising looks
Line, Fill, Shape and Set: We've got everything you need to create beautiful eyebrows, including brow gels, precision brow pencils, pomades, powders, stylers, setters, tinted mascaras and more
Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup